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Fresh from
the Lab

A curated space with must-see product innovations and exciting new trends shaking up the beauty industry. Explore, get inspired, and see what we’ve been up to.

Say Goodbye to the Shelfie
Say Goodbye to the Shelfie

Say good-bye to the #shelfie. Snaps of overflowing shelves and bottle-strewn vanities will be a thing of the past with 2022’s shift towards modern minimalism. Leading beauty forecasts show that “Supercharged Simplicity” is paving the way and early adopters are already embracing this uncomplicated approach to beauty with convenient and expertly crafted cosmetic-skincare hybrids (WGSN).

Talc Free Future
Talc Free Future

Tap into rising trends including otherworldly digital displays, blue light-blocking skincare, and tech-powered cosmetics that are fuelling the future of beauty.

Mastering Wellbeing
Mastering Wellbeing

Throughout the routine-disrupting world events of recent years, the importance of self-care has remained at the top of our collective minds. From healthcare and personal care, to caring for our environment and living spaces, a strong culture of care has emerged.

Beauty Nostalgia. The new Retro.
Beauty Nostalgia. The new Retro.

Beauty is taking a trip down memory lane. Infused with major nostalgia, brands are tapping into our beloved childhood memories with cool ‘90s-inspired brand collaborations, Y2K beauty trends, and a palette of paintbox brights.

Next Gen Inclusivity
Next Gen Inclusivity

As we break away from tired stereotypes, the concept of masculinity is seeing a major shift. Male consumers are moving past outdated ideologies and reshaping the definition of what it means to be a man in the 2020s. This means brands can reach men in categories that were previously ‘out of bounds’, such as makeup, skincare, and wellness (WGSN).

Conscious Beauty
Conscious Beauty

It’s time to give “clean beauty” a clean sweep. No longer accepted as a buzzy marketing word, consumers are demanding that “clean” carries its weight—without the fearmongering and vague, unsubstantiated claims. This means flipping the script on dubious product safety statements, and only natural-is-good narratives, to an all-encompassing conscious beauty movement.

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