A beautyverse is emerging throughout our digital realities, and strategic partnerships between our online and offline realms are ever evolving. Get ready to ride the seamless wave between our physical and digital realities.

Overconsumption is officially over, and we’re exploring the beauty trends that are taking its place—from zero-waste initiatives (hello, refillables!), to the explosion of upcycling.

At Cosmetica, we are exploring industry opportunities that can benefit the brain; how overstimulation is transforming our shopping habits; and pinpoint where the realms of beauty and spirituality collide.

As plastics prove to be problematic and household recycling programs become increasingly complex, the age of the refill is upon us, ushered in by emerging startups and global legacy brands alike.

Throughout the routine-disrupting world events of recent years, the importance of self-care has remained at the top of our collective minds. From healthcare and personal care, to caring for our environment and living spaces, a strong culture of care has emerged.

Say good-bye to the #shelfie. Snaps of overflowing shelves and bottle-strewn vanities will be a thing of the past with 2022’s shift towards modern minimalism. Leading beauty forecasts show that “Supercharged Simplicity” is paving the way and early adopters are already embracing this uncomplicated approach to beauty with convenient and expertly crafted cosmetic-skincare hybrids (WGSN).

Tap into rising trends including otherworldly digital displays, blue light-blocking skincare, and tech-powered cosmetics that are fuelling the future of beauty.

Beauty is taking a trip down memory lane. Infused with major nostalgia, brands are tapping into our beloved childhood memories with cool ‘90s-inspired brand collaborations, Y2K beauty trends, and a palette of paintbox brights.

As we break away from tired stereotypes, the concept of masculinity is seeing a major shift. Male consumers are moving past outdated ideologies and reshaping the definition of what it means to be a man in the 2020s. This means brands can reach men in categories that were previously ‘out of bounds’, such as makeup, skincare, and wellness (WGSN).

It’s time to give “clean beauty” a clean sweep. No longer accepted as a buzzy marketing word, consumers are demanding that “clean” carries its weight—without the fearmongering and vague, unsubstantiated claims. This means flipping the script on dubious product safety statements, and only natural-is-good narratives, to an all-encompassing conscious beauty movement.