It’s what’s on the inside that counts. Planet-friendly ingredients are the foundation of conscious formulas, including natural preservatives and plant-based silicone alternatives that give beauty lovers the results they desire without harming the environment (WGSN).
Upcycled ingredients from food wastage are also moving from niche to mainstream as a viable solution to supply chain issues and the looming concerns of food waste
It is what the UN estimates that food wastage alone contributes to global greenhouse gas emissions (WGSN).
It’s time to scrap one-and-done single-use packaging. For today’s conscious consumers, refillables and planet-friendly components are the new status quo. The global green packaging market is expected to skyrocket to $385 billion by 2028 (WGSN).
Refill stations, packaging return programs (think lipstick empties), clearly labelling disposal directions, and eliminating single-use packaging like makeup wipes, sheet masks, or tiny sample sachets will help offset the beauty waste cycle (Vogue).
Another innovative take on sustainable design: keepsake packaging. Brands are using high-quality, long-lasting materials like ceramic, glass, and metal to create opulent components that bring customers little moments of luxury throughout their day (WGSN).