Discover Cosmetica’s most newsworthy press releases and media mentions.
Following ground-breaking 2022 successes, Cosmetica announces a bold extension to their marketing strategy. The approach will include a virtual product showroom and a campaign partnership featuring industry key opinion leaders. Both will be launched through a bodega-themed showcase at the MakeUp in LA 2023 exhibit.
There’s virtually no industry that hasn’t been affected by the events and pivots that occurred over the last few years. When it comes to those that have been affected the most, though, the cosmetics industry ranks high. It isn’t just the pandemic that caused companies to take a hit – supply chain disruptions, merging of physical and digital realities, and ever-changing consumer demands mean that creative solutions across manufacturers, brands and retailers are needed to re-ignite business growth.
Have you ever wondered about the folks who actually formulate makeup products? Cosmetica Laboratories Inc, is a custom innovation house and cosmetic manufacturing company developing breakthrough beauty products for the world’s most iconic brands (though specific clients are propriety, we can tell you they work with about 60% of the brands you see in Sephora).
Cosmetica presented their newest and exclusive product launches to the beauty world during a 2-day unveiling in the city’s Javits Centre. With twenties-in-the-2020s inspired décor, the booth featured interactive activations including a VR tour of the company’s 270,000 sq ft manufacturing facility in Toronto and custom Instagram filter that unlocked a personalized beauty aura and lipstick take-away.
After creating buzz and impact in the beauty world with their latest events, Cosmetica was recognized for their innovative immersive pop-up experience and is the proud recipient of Best Contract Manufacturer in this year’s NEXT Awards by Beauty Matter, one of the most influential media voices covering the beauty industry.
The multi-day pop-up was activated at LUME studios, in the heart of New York City. It showcased the evolution of makeup and skincare formulations as well as a breakthrough innovation collection presenting unexpected new formats and exciting textures with clean, sustainable, and upcycled ingredients. The product selection was a curated sample of their best-in-class cosmetic library enabling Cosmetica’s customers to handpick their samples.