Earlier this month, at Starbase LV in Las Vegas, Cosmetica Labs hosted FormuLAB2.0. The pop-up event featured a virtual Lab Corner, a live illustrator creating personalized portraits using Cosmetica Labs beauty products, sensorial product displays, a 3D tour of the manufacturing facility with VR goggles, and exclusive presentations of the latest beauty innovations.

“FormuLAB2.0 marked our most dynamic and exciting activation to date,” said Maria Osorio, Director of Marketing and Product Development at Cosmetica Labs. “Our mission as a company is to inspire our partners and collaborate with them to fulfill all their beauty dreams. We were thrilled to provide guests with an experiential journey into the world of Cosmetica Labs.”

Following an award-winning pop-up in New York’s SOHO district and bold activations at MakeUpIn New York and Los Angeles, FormuLAB2.0 is the latest in a series of groundbreaking, industry-disrupting events. Making a digital guest appearance, was renowned industry expert and Cosmetica Labs collaborator Lou Swinden-Payne. Guests, on top of being transported in a pink hummer limo, had the opportunity to virtually visit Cosmetica’s manufacturing facility in Toronto and explore the latest product launches through an immersive ASMR sensescape, presented on giant HD and 4K projector screens.

Experience Cosmetica Labs’ next in-person activation at MakeUpIn New York in September 2023. Visit cosmeticalabs.com to learn more. And stay tuned for the launch of our patent-pending product development technology, coming this Fall, 2023.