Following their trail blazing immersive pop-up this past Spring in NYC, Cosmetica Laboratories Inc, a Canadian custom innovation house and cosmetic manufacturing company, returned to the big apple as an exhibitor at this year’s Make Up in New York (MUNY) tradeshow. One of the largest cosmetics exhibitions in the world.
Cosmetica presented their newest and exclusive product launches to the beauty world during a 2-day unveiling in the city’s Javits Centre. With twenties-in-the-2020s inspired décor, the booth featured interactive activations including a VR tour of the company’s 270,000 sq ft manufacturing facility in Toronto and custom Instagram filter that unlocked a personalized beauty aura and lipstick take-away.
During this year’s expo, Cosmetica endowed a sponsorship for MUNY’s Glam Up Challenge. This live competition had three professional makeup artists and six students from Chic Studios School of Makeup demonstrate editorial looks on models from Miss Teen Universe USA and Kent University of Fashion. Cosmetica provided eye, lip and complexion products for each artist to complete looks in three categories: editorial-bold, glam, and innovative makeup.