Prepare for a seismic shift in your beauty routine. By 2027, innovations in cosmetic and skincare technology will completely transform daily rituals. Here’s how.

The next generation of skincare and makeup will maximize results, remove guesswork, and target specific concerns through a variety of innovations brought right inside consumers’ homes—think AI-driven colour matching, pro-grade skincare devices for accelerated results, and at-home diagnostics. This powerful tech symbiosis is the core of beauty’s future—and it shows no signs of slowing down (WGSN).

Flawless makeup starts with a flawless base—and in 2027, this unexpected product is making a comeback. 

Once hailed as the secret to makeup that lasts, primers took a back seat to skincare as the go-to for creating a smooth, hydrated base. But in the years ahead, primers and tone-up creams are set to reclaim the spotlight once again. The trend is all about versatile bases that blend skincare benefits with all-day hold. Brands should focus on products that blend color correction with protective ingredients and skin-perfecting finishes, spanning primers, and tone-up creams (WGSN). 

The era of the ‘identical’ face is officially fading. By 2027, non-surgical treatments will be everywhere, but not as we know them today. With rising concerns about filler longevity and tighter industry regulations, consumers will embrace natural-looking enhancements that harmonize with, rather than dramatically alter, their facial features. Beauty fans will avoid the overfilled look, choosing personalized micro-treatments that preserve their unique characteristics. Products designed to complement and extend the efficacy of injectables will be in high demand (WGSN).