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AURA TECHSM is a breakthrough in powder makeup technology, designed to elevate your product line with sensorial texture, performance, and innovation that truly delivers.

AURA TECHSM custom manufacturing service blends cutting-edge science with design-forward beauty solutions, helping brands launch best-selling standout products that align with today’s clean, conscious, and high-performance standards.

Where Science Meets Style

Our revolutionary Wet Slurry Technology, backed by a patent-pending formulation, redefines how makeup feels and performs. Say goodbye to talc and petroleum-derived ingredients.

AURA TECHSM formulations are talc-free, isododecane-free, and packed with plant-powered emollients that elevate every application.

Your Vision,
Our Technology

Whether you’re developing bold pigments or luxurious textures, we partner with you to bring your unique formulations to life.

AURA TECHSM lab-tested systems and skin-conditioning esters deliver rich, creamy, high-payoff finishes that glide on effortlessly and wear beautifully — all while meeting the highest industry standards.

Demonstrating long-lasting performance, our AURA TECHSM formula achieved average wear of 6 hours on eyes and 10 hours on the face as a highlighter, based on an internal performance test conducted on 10 participants across diverse skin tones and age groups

From Concept to Market - And Every Step In Between

Whether you’re launching a hero product or building a full line, AURA TECHSM custom manufacturing gives you access to a full spectrum of services that bring your vision to life.

Where Science Meets Style

Our revolutionary Wet Slurry Technology, backed by a patent-pending formulation, redefines how makeup feels and performs. Say goodbye to talc and petroleum-derived ingredients.

AURA TECHSM formulations are talc-free, isododecane-free, and packed with plant-powered emollients that elevate every application.

Your Vision,
Our Technology

Whether you’re developing bold pigments or luxurious textures, we partner with you to bring your unique formulations to life.

AURA TECHSM lab-tested systems and skin-conditioning esters deliver rich, creamy, high-payoff finishes that glide on effortlessly and wear beautifully — all while meeting the highest industry standards.

Demonstrating long-lasting performance, our AURA TECHSM formula achieved average wear of 6 hours on eyes and 10 hours on the face as a highlighter, based on an internal performance test conducted on 10 participants across diverse skin tones and age groups

From Concept to Market - And Every Step In Between

Whether you’re launching a hero product or building a full line, AURA TECHSM custom manufacturing gives you access to a full spectrum of services that bring your vision to life.

From ideation to shelf-ready brilliance,
AURA TECHSM is your breakthrough beauty powder powerhouse.

Whether you’re a heritage beauty house or an indie disruptor, AURA TECHSM is your partner in creating innovative powder formulations that are built with precision, passion, and performance.

From ideation to shelf-ready brilliance,
AURA TECHSM is your breakthrough beauty powder powerhouse.

Whether you’re a heritage beauty house or an indie disruptor, AURA TECHSM is your partner in creating innovative powder formulations that are built with precision, passion, and performance.

Need to validate an idea or explore something new?

We offer custom research and development using our AURA TECHSM platform — a collaborative approach where our formulation experts work with your team to explore new ingredients, textures, and finishes tailored to your brand’s goals.

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