As Skinimalist pursuits continue with 38% of Gen Z, Millennial and Gen X consumers identifying as makeup minimalists¹, skin-mimicking formulas will be opted to enhance the effects of regular cosmetic tweakments. These will bridge biomimicry, bio-performance, and emotional functionality.
Rated ‘high’ in the WGSN Early Signal Score: Biomimetic Formulas, skin-mimicking cosmetics mimic nature or body’s natural functions.